We need to win games! If the conference is on ESPN and doesn't hold it's own against BCS teams, then it will avail us nothing (No money - games at horrible times). If we win - regardless of whether or not we are on ESPN - exposure and contracts will come!
We just need to win big games and exposure will come!
A wise movie had the saying - "If you build it (our program) he will come (fans will come)."
How did the SEC get the recognition? They won games! They put out quality football teams! We will get more mula and great exposure once we start putting out better products.