UCLA at 6-6 is a far superior team to Navy. Beating them will help BYU's reputation and if they played teams from a minor conference, regardless of the quality of team, it doesn't help in view of non-MWC people. Even when BYU is as good as they are this year, it is really important that the pound UCLA to send another message, following up on the big win over Oregon in last year's bowl, that they play real football, hard nosed football, and con dominate other teams. It is hard for BYU because if they lose it their rep drops really fast, while when teams from higher regarded conferences lose, like UCLA, many feel that it is a fluke. The Cougars carry the flag of the entire conference regardless of what the other teams do.